Create owned media content that connects with your audience
The potential for businesses to create amazing content in today’s digital world is huge. As a specialist b2b PR agency we use content marketing to engage with often difficult to reach audiences in niche areas. Our insight into sectors such as offshore wind, energy transmission and renewable energy technology helps us design and deliver informative and engaging content marketing plans.
Take ownership of your story through content marketing
The evolution of content marketing has given businesses the opportunity to share their story in different ways, through different media and at different times. Also known as owned media, this self-propelled communication channel is about creating and sharing interesting, educational, entertaining or thought-provoking content.
It’s a form of storytelling which has evolved alongside our use of social media. The type of things that fall under content marketing include:
- White papers
- Brand journalism and brand news sites
- Social media marketing campaigns
- Email marketing
- Video and graphics
How to start your content marketing journey
For technical and complex businesses the prospect of content marketing may seem very far removed from your daily tasks. But in our experience there are always brilliant stories to be told about the history, the people, the impact and the results of businesses working in sectors like energy, renewables, the built environment and manufacturing. Embarking on a content marketing journey is all about identifying the right avenue, working with people who understand your sector and working to a clear strategy.
Ask us how content marketing could help your business. Book a free consultation with us.