Clever copy for any product, in any sector.
Hiring a professional copywriter will make your product, service or business stand out from competitors. It will make benefits and features clear, desirable, and considered copy will help set a tone that is right for your brand.
Great copywriting looks effortless but takes years to perfect. We know because we put in the years of practice to offer clients a copywriting service which works every time. We’ve written pages of SEO-friendly copy for websites, succinct-yet-inspirational paragraphs for product brochures, and in-your-face advertising slogans to launch new products to different markets.
What does a copywriter do?
In the business world copywriting is a creative role and copywriters use language to inform and inspire. This could be writing copy to explain how products work, telling the unique story of a 100 year-old business, or building brand loyalty by sharing the purpose of an organisation.
A copywriter’s job goes beyond the words we write. We help clients establish the right tone and style for the project through detailed research of the company, product and/or service. We work with web developers and web designers to make sure menu structures and content flows on websites make sense. We are an integral part of making sure the overall user experience is the best it can be. We are stringent editors and proofreaders looking out for errant apostrophes and sneaky duplicated words.
Our job title may be a single word but our job description is thorough and varied.
Are copywriting and content marketing the same thing?
As copywriters of old, we’d have to say no. Copywriting is, to us, a specific skill which fits into particular needs of a business including website copywriting, SEO copywriting and advertising copywriting – including direct mail. These are, in many cases, dedicated one-off projects designed to make readers do something there and then – Google a product, complete an enquiry form, or make a purchase.
Content marketing is a strategically-led process of making different content to entertain, inform and build long-term relationships with customers across the entire sales and post-sales process. It includes podcasts and video, written content, visual graphics, e-books and white papers. Content marketing still requires brilliantly written copy to create impact, but they are two distinct disciplines.