Learning the lingo in technical PR and what it all means as a journalist

Posted by Sara Hawthorn

As a trainee journalist who loves to write colourful features about pretty much anything, from music to food to fashion, stepping into InFusion Comms seemed quite far out of my comfort zone.

With little knowledge about the technical world and what goes on in it, I had a shallow view of PR being all about parties and product launches. However, within the first five minutes of listening to the broad range of bases Sara and her team cover, I knew that I had my work cut out for me.

Optical fiber, plastic pipe chamfers and smart buildings were just a few of the things I was bewildered by when I got started. However, to my own surprise, with some concentration and quick research, I’m now slightly less confused. Admittedly, I still have a long way to go.

Journalism and PR are fighting a similar battle

However, my journalism training was valuable throughout. Technical PR is fast paced, just like any other industry, with technology constantly changing and becoming faster, easier and overall better. PR requires research into the trends, statistics,  target audiences and much more; just as journalism does.

It’s also extremely valuable to see the amount of effort that goes behind a growing and developing business. Quite quickly I realised that in today’s society with social media and the internet being of such importance, these platforms need to develop equally alongside your business for success.

PR is much harder than expected, especially when talking about electrical maintenance and energy efficiency. However, InFusion Comms covers a niche in the market, which I’m excited to learn more about.

Throughout my placement I’ll be blogging about what I learned and how it fits with my journalism training, stay tuned on our Twitter and Instagram pages for my latest posts.


Author bio:

My name is Evie, I am an aspiring writer, currently studying Journalism at Leeds Trinity University. After just finishing my first year, I have joined the InFusion Comms team on placement, where I’ll be gaining some experience in the world of technical PR world for the next month. I’ll be blogging about my experiences and what I learn along the way.