The rising power of new Twitter hours – updated for 2020

Posted by Sara Hawthorn
Twitter hours blog
This blog has been updated for 2020 with new Twitter hours and stats

First time round, Twitter hours seemed to miss the mark, inundating people’s feed with promotions and sales plugs. It was enough to make us switch off and abandon Twitter hours in haste. But, like a much loved 90s TV reboot, a comeback is here, After the somewhat warranted swift side step away from Twitter hours, the past few months have seen a surge of people participating in some very niche Twitter chats where productive and useful interactions are taking place.

That was our take in 2019, and it seems that so far, 2020 is set to sustain interest in Twitter hours. We’ve seen a few new ones spring up – some a one-off to test the waters and some rising up to meet the demand for discussions in certain areas. In addition to our 2019 list, we’ve added the ones worth your attention in 2020

Our Twitter Hours 2020 List


Held weekly on Monday at 8pm (GMT), the hour is run by the account of the same name Ethical Hour managed by Ethical marketing strategist, Sian Conway, Each week has a theme and looks at a different topic around living sustainably, so far they’ve covered everything from sexual wellness and ethical lubes to visions for a better world. With 18.8k followers the account is busy and the hour has good engagement and taps into a growing area of interest.



This is niche but has been around for a while, it’s dedicated to Shared Ownership and covers legislation, government updates and advice and covers the whole UK – it even branched out into a podcast. It’s 8pm every other Wednesday.



CharityHour has been around for a long time – the account has been active since 2014. In recent weeks, it’s seen a resurgence in activity as people seek to ask for and offer help and greater assistance is needed across a wide range of areas in the charity sector. The hour is facilitated by Tahera Mayat, and regularly has guests to chat through a range of topics affecting those working in the charity sector.



Unsurprisingly there have been several Covid related chats [slight tangent, but if you’re interested in etymology of here’s a short thread on the evolving use of Coronavirus/COVID-19/Covid/rona]. These haven’t conformed to the usual Twitter Hour format in the sense that they’re held at a regular designated day and time but as nothing is ‘normal’ right now and it’s such a relevant topic I wanted to include it. I’ve seen it used in to discuss mental health, business-related news and general Covid news.


Our 2019 List


Started and facilitated by established and respected PR practitioner, Ella Minty, this Twitter hour is public relations focused – covering the many facets and challenges that sit within the PR remit. The hour, from 8pm-9pm every Wednesday, has grown steadily in popularity, gaining a loyal and involved audience and a reputation for not shying away from difficult topics. We heard there’s even a rumour about participation counting towards CPD…so watch this thread.


Created by Lucy Dixon, #TradesTalk is exactly that – different trades from plumbers to electricians discuss a particular theme every Tuesday evening between 8pm-9pm. As well as all the banter you’d expect from this group, it too, doesn’t shy away from important topics, recently covering mental health and wellbeing, to the scourge of van theft to favourite tools for the job.


This community is provides a friendly, open space for people with different levels of hearing loss to discuss everything from cinema subtitles, to how to talk to others about hearing loss and challenges in the workplace, to the newest equipment in hearing technology. Held on the first Wednesday of each month between 1pm and 2pm, it’s a great example of a community sharing it’s collective experiences to help others.


Are Twitter hours bringing communities together in the mess that is 2020?

For those of us who have turned to social media more during lockdown, Twitter has regained some of its community focus. The new Twitter hours and chats that have appeared are far less about pushing products and services and much more about connecting with each other, sharing help, advice and offering support.  How long that will continue is unclear, as lockdown measures, working from home and social distancing remain in place, people may tire of social media and we could see another dip in Twitter hours in the coming weeks and months as online fatigue sets in.