Masterclass - How to wow journalists and secure media coverage in the right publications

Learn how to wow journalists and have your company featured in trade, b2b and business publications.

Trade and business publications continue to be a trusted source of opinion, product reviews and company information that contributes to buying decisions. But often, pitches are ignored, stories are left untold, and businesses struggle to make inroads with journalists.

Our media relations masterclass, run in partnership with national journalist Suzanne Bearne, will give you the knowledge, skills and confidence to build relationships with journalists and teach you how a targeted and effective approach to media relations can dramatically improve the chances of coverage in the publications that matter to their business.

Featuring strong case-studies and practical sessions, this interactive masterclass will help you build a successful media relations element within your business. Covering both print and digital news platforms attendees will gain a deep understanding of the media landscape, how to recognise opportunities across different titles and tips on how to work effectively with journalists.


National Journalist Susie BearneSuzanne Bearne is a national journalist who’s written for the BBC, The Guardian, The Independent, Marketing Week and who runs the The Guardian’s PR masterclass. After a decade in journalism she knows what journalists are looking for from a story, and how tweaking your pitch and your approach can have a major impact in securing press coverage.




Sara Hawthorn under rainbow arches in LeedsSara Hawthorn is a former journalist, visiting lecturer in Digital Marketing at Leeds Trinity University, and the founder and director of technical PR agency InFusion Comms, which works with clients in the construction, manufacturing, and renewable energy sectors. As the intermediary between clients and journalists, she understands the needs of both parties when pitching stories to trade, local media and business publications and will share best practice, what to avoid and how to become press ready.



When and where:

Date: 1st May 2019

Venue: Leeds Trinity University

Cost: £149

Early bird: £120

Catering provided: Yes

What would you ask if you had one hour with us?

Book a 1-2-1 and talk to us about your business.

Call 0113 247 2739, email us at or fill out the form and we’ll set it up.

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