Breaking through old portrayals of PR
As part of my first year PR and journalism studies at Leeds Beckett University, I was given the task of finding a week-long industry placement to gain some experience and […]
technical PR
How often should you… update your photography?
In our new ‘how often should you’ blog series we’ll be looking at different elements of b2b marketing communications and explaining how, why and when you should revisit, update, post, […]
The difficulty of being kind in business
The importance of kindness and being kind is doing the rounds at the moment as these general sweeping statements about transparency and authenticity and being human tend to do. Actually […]
Why do PR pros answer questions with a question?
Following on from last week’s blog about getting in front of the press, I wanted to tackle another big issue (complaint? frustration?) we come across a lot – why do […]
Identifying your origins story for Earned Media coverage
Last week I met with five start-up business owners at a Business Advice cafe at Leeds Trinity University. The same question kept cropping up in each session; how do I […]
You do, like, press releases?
Within the PR industry, the year kicked off with an impassioned response to Radio 4’s Art of PR show, well-known industry figures and PR’s two membership organisations pushed back on […]
Why businesses need to focus on owned media in 2019
We’re all familiar with content marketing; most business websites now have a blog section and video is the flavour of the month. We understand the basics of producing our own […]
A PR Infusion: One journalist’s experiences at InFusion Comms
I have been working at InFusion Comms for a little over two weeks, and though it’s only been a short time, it has been really eye-opening. I am just completing […]
Learning the lingo in technical PR and what it all means as a journalist part 3
As my time at Infusion Comms comes to an end, I feel enlightened into a more realistic world of PR, whilst learning a variety of skills that are not just […]
Commitment to professional development evident at #PRFest
I’ve always struggled with the elitism of PR, the feeling that I don’t quite fit into the right mould for this image conscious profession. But, after two days of #PRFest, […]