Business podcasting in niche markets
Podcasts are to marketing what video was 5 years ago. Everyone has a podcast and if they don’t they’re planning to launch one. The thing is, most of us bloomin’ […]
technical PR
Is it possible to move into PR from a non-PR or Journalism background?
As the title says, is it possible? This is the question I asked myself earlier this year.
Sound moves and new faces
Continued growth and strong client retention has led to the addition of two new InFusion team members and expansion into a new office space. We’re excited to welcome Lauren Baker […]
Breaking through old portrayals of PR
As part of my first year PR and journalism studies at Leeds Beckett University, I was given the task of finding a week-long industry placement to gain some experience and […]
How often should you… update your photography?
In our new ‘how often should you’ blog series we’ll be looking at different elements of b2b marketing communications and explaining how, why and when you should revisit, update, post, […]
The difficulty of being kind in business
The importance of kindness and being kind is doing the rounds at the moment as these general sweeping statements about transparency and authenticity and being human tend to do. Actually […]
Why do PR pros answer questions with a question?
Following on from last week’s blog about getting in front of the press, I wanted to tackle another big issue (complaint? frustration?) we come across a lot – why do […]
Identifying your origins story for Earned Media coverage
Last week I met with five start-up business owners at a Business Advice cafe at Leeds Trinity University. The same question kept cropping up in each session; how do I […]
You do, like, press releases?
Within the PR industry, the year kicked off with an impassioned response to Radio 4’s Art of PR show, well-known industry figures and PR’s two membership organisations pushed back on […]
Why businesses need to focus on owned media in 2019
We’re all familiar with content marketing; most business websites now have a blog section and video is the flavour of the month. We understand the basics of producing our own […]