Why do PR pros answer questions with a question?
Following on from last week’s blog about getting in front of the press, I wanted to tackle another big issue (complaint? frustration?) we come across a lot – why do […]
technical PR
Identifying your origins story for Earned Media coverage
Last week I met with five start-up business owners at a Business Advice cafe at Leeds Trinity University. The same question kept cropping up in each session; how do I […]
You do, like, press releases?
Within the PR industry, the year kicked off with an impassioned response to Radio 4’s Art of PR show, well-known industry figures and PR’s two membership organisations pushed back on […]
Why businesses need to focus on owned media in 2019
We’re all familiar with content marketing; most business websites now have a blog section and video is the flavour of the month. We understand the basics of producing our own […]
A PR Infusion: One journalist’s experiences at InFusion Comms
I have been working at InFusion Comms for a little over two weeks, and though it’s only been a short time, it has been really eye-opening. I am just completing […]
Learning the lingo in technical PR and what it all means as a journalist part 3
As my time at Infusion Comms comes to an end, I feel enlightened into a more realistic world of PR, whilst learning a variety of skills that are not just […]
Commitment to professional development evident at #PRFest
I’ve always struggled with the elitism of PR, the feeling that I don’t quite fit into the right mould for this image conscious profession. But, after two days of #PRFest, […]
Learning the lingo in technical PR and what it all means as a journalist
As a trainee journalist who loves to write colourful features about pretty much anything, from music to food to fashion, stepping into InFusion Comms seemed quite far out of my […]
PR measurement strategies you need to consider
When we start working with a new client there are a few questions we always ask: 1) is the kettle on? 2) what are the objectives and goals? We ask […]
Why is the energy industry stalling on social?
Recent events have intensified the discussion around value versus investment, strategy, and broadcast against engagement in social media for consumer and well-known brands, but in niche and specialist industries this […]