The difficulty of being kind in business
The importance of kindness and being kind is doing the rounds at the moment as these general sweeping statements about transparency and authenticity and being human tend to do. Actually […]
renewable energy pr
A PR Infusion: One journalist’s experiences at InFusion Comms
I have been working at InFusion Comms for a little over two weeks, and though it’s only been a short time, it has been really eye-opening. I am just completing […]
Learning the lingo in technical PR and what it all means as a journalist part 2
After a few weeks at InFusion Comms, I’ve delved deeper into the world of technical PR and it’s many different aspects. It’s fair to say that I’m nowhere near an […]
Learning the lingo in technical PR and what it all means as a journalist
As a trainee journalist who loves to write colourful features about pretty much anything, from music to food to fashion, stepping into InFusion Comms seemed quite far out of my […]
How public relations and marketing work together – a case study
Often seen as competing, overlapping or dominating, it’s fair to say that public relations and marketing are generally viewed as having a ‘difficult’ relationship. The reality though, is a somewhat […]
PR measurement strategies you need to consider
When we start working with a new client there are a few questions we always ask: 1) is the kettle on? 2) what are the objectives and goals? We ask […]
Why is the energy industry stalling on social?
Recent events have intensified the discussion around value versus investment, strategy, and broadcast against engagement in social media for consumer and well-known brands, but in niche and specialist industries this […]
What I know as a trade PR specialist
Trade PR has been the dominant industry of my career, I’ve dabbled in consumer PR and supported third sector companies but trade has been my steady love. After almost 12 […]
The two skills you don’t think about when choosing a PR agency
I’ve been in a lot of pitch meetings, laboured over countless pitch presentations, carefully calculated PR budgets, answered questions about target media, tactics, desired outcomes, but not once in any […]
Marketing the Boggy Mire of Sustainability
Forget green, sustainability is actually brown. A great boggy mire of conflicting information, half-truths, selective truths, and out and out greenwashing. One of my major issues with the wider adoption […]