Why B2B has a legitimate problem with GDPR
One of the marvellous quirks of language is how a word or phrase can be used differently, interpreted contrarily from me to you. But what happens when there’s one word […]
One of the marvellous quirks of language is how a word or phrase can be used differently, interpreted contrarily from me to you. But what happens when there’s one word […]
Caroline Wylie of Virtually Sorted sets out a simple, helpful list on GDPR compliance for small businesses in this guest post.
When it comes to marketing, measurement is the metric of the moment. As businesses turn back to email marketing after the gloss of social media selling has worn off, we […]
We’ve all sat in those meetings where the sales department wants marketing to increase advertising spend to generate more leads. here’s why the battle to decide where to spend and why […]
For small businesses without a dedicated IT department or budget for software, Customer Relationship Management systems are often seen as a luxury rather than a necessity. Instead of waiting until your […]
When was the last time you admired the beauty of an email template? Or took a moment to appreciate the design and colour palette? Say an email reaches your inbox. […]
In 2016 research revealed that UK businesses lost a whopping £750 million each year as a result of poor time management. The figures broke the issues down into employees spending […]
Email Marketing is 40 times more effective for new customer acquisition than Facebook or Twitter. This may be surprising because although social media is still, in comparison to email at […]
From a communications perspective, now that sales has become less transactional and more interactive, companies have the ability to take a macro view of each customer profile, using social media […]
To opt-in or not to opt-in, that is the question. And a pretty serious one at that. I’ve noticed a spike in unsolicited marketing emails recently, mainly, I suspect, from […]