Why B2B has a legitimate problem with GDPR
One of the marvellous quirks of language is how a word or phrase can be used differently, interpreted contrarily from me to you. But what happens when there’s one word […]
email marketing
Measurement is the metric of the moment
When it comes to marketing, measurement is the metric of the moment. As businesses turn back to email marketing after the gloss of social media selling has worn off, we […]