Why B2B has a legitimate problem with GDPR
One of the marvellous quirks of language is how a word or phrase can be used differently, interpreted contrarily from me to you. But what happens when there’s one word […]
email marketing
The practicalities of GDPR for small businesses
Caroline Wylie of Virtually Sorted sets out a simple, helpful list on GDPR compliance for small businesses in this guest post.
Measurement is the metric of the moment
When it comes to marketing, measurement is the metric of the moment. As businesses turn back to email marketing after the gloss of social media selling has worn off, we […]
Connecting sales and marketing with CRM
We’ve all sat in those meetings where the sales department wants marketing to increase advertising spend to generate more leads. here’s why the battle to decide where to spend and why […]
Choosing the right CRM for your small business
For small businesses without a dedicated IT department or budget for software, Customer Relationship Management systems are often seen as a luxury rather than a necessity. Instead of waiting until your […]
Why beautiful email marketing templates are a waste of time
When was the last time you admired the beauty of an email template? Or took a moment to appreciate the design and colour palette? Say an email reaches your inbox. […]
Imagine all the people, sharing all the world
In 2016 research revealed that UK businesses lost a whopping £750 million each year as a result of poor time management. The figures broke the issues down into employees spending […]
Reconnect with email marketing in 2017
Email Marketing is 40 times more effective for new customer acquisition than Facebook or Twitter. This may be surprising because although social media is still, in comparison to email at […]
Making your CRM system work to create engaging marketing campaigns
From a communications perspective, now that sales has become less transactional and more interactive, companies have the ability to take a macro view of each customer profile, using social media […]
Understanding consent in e-marketing
To opt-in or not to opt-in, that is the question. And a pretty serious one at that. I’ve noticed a spike in unsolicited marketing emails recently, mainly, I suspect, from […]