Breaking through old portrayals of PR
As part of my first year PR and journalism studies at Leeds Beckett University, I was given the task of finding a week-long industry placement to gain some experience and […]
digital PR
Identifying your origins story for Earned Media coverage
Last week I met with five start-up business owners at a Business Advice cafe at Leeds Trinity University. The same question kept cropping up in each session; how do I […]
You do, like, press releases?
Within the PR industry, the year kicked off with an impassioned response to Radio 4’s Art of PR show, well-known industry figures and PR’s two membership organisations pushed back on […]
Join us on WhatsApp
In 2019 we’re shaking up how we communicate to make it simple, less intrusive and more useful. Every two weeks we’ll send out an easy-to-digest message from a dedicated WhatsApp […]
Why businesses need to focus on owned media in 2019
We’re all familiar with content marketing; most business websites now have a blog section and video is the flavour of the month. We understand the basics of producing our own […]
Is a specialist clean energy PR agency necessary for your business?
Specialist versus generalist continues to be question posed by many businesses looking to hire a public relations agency. Is a broader sweep of knowledge better for media relations, or does […]
A PR Infusion: One journalist’s experiences at InFusion Comms
I have been working at InFusion Comms for a little over two weeks, and though it’s only been a short time, it has been really eye-opening. I am just completing […]
IGTV: Our guide on Insta’s latest feature
Admittedly, when the little orange icon first appeared in the top corner of my Instagram feed, I was a little unsure of what purpose it had or how I was […]
Learning the lingo in technical PR and what it all means as a journalist part 3
As my time at Infusion Comms comes to an end, I feel enlightened into a more realistic world of PR, whilst learning a variety of skills that are not just […]
How Instagram’s story feature can work for your business
According to Instagram more than 200 million people use their stories feature every day. Since the now infamous Snapchat update, which seemed to have caused an international uproar from every […]