How turbulent times and teamwork have catapulted my comms career
A year ago, I was a nervous newcomer to the PR industry. Back then who could’ve predicted the extraordinary events of the past 12 months. In this blog, I share […]
digital PR
Artificial Intelligence in PR and the new wave of PR pros
BBC’s recent drama series ‘Years and Years’ explored how artificial intelligence and technology influenced a family 15 years into the future. Scarily, everything from relying on Alexa for information to […]
What 2019 taught us as a specialist PR agency
This year has had more plot twists than a Netflix and Prime Video original series put together and I’m not sure about anyone else, but as we enter the final […]
Is it possible to move into PR from a non-PR or Journalism background?
As the title says, is it possible? This is the question I asked myself earlier this year.
Sound moves and new faces
Continued growth and strong client retention has led to the addition of two new InFusion team members and expansion into a new office space. We’re excited to welcome Lauren Baker […]
Breaking through old portrayals of PR
As part of my first year PR and journalism studies at Leeds Beckett University, I was given the task of finding a week-long industry placement to gain some experience and […]
Identifying your origins story for Earned Media coverage
Last week I met with five start-up business owners at a Business Advice cafe at Leeds Trinity University. The same question kept cropping up in each session; how do I […]
You do, like, press releases?
Within the PR industry, the year kicked off with an impassioned response to Radio 4’s Art of PR show, well-known industry figures and PR’s two membership organisations pushed back on […]
Join us on WhatsApp
In 2019 we’re shaking up how we communicate to make it simple, less intrusive and more useful. Every two weeks we’ll send out an easy-to-digest message from a dedicated WhatsApp […]
Why businesses need to focus on owned media in 2019
We’re all familiar with content marketing; most business websites now have a blog section and video is the flavour of the month. We understand the basics of producing our own […]