Although InFusion originally started life down in London, director Sara quickly realised that back in Yorkshire was where she and the business needed to be. Moving her growing technical PR agency from the big smoke to Yorkshire was a daunting but ultimately wise decision. Over three years later, there’s still so much to love about basing a business here. We might be a little biased but here are our top ten reasons we think it’s great to be a PR agency in Leeds.
1. Location, location, location.
Sometimes part of getting the message out there involves actually going places. Whether you like to walk, cycle, drive, catch a bus, train, cab, river taxi, or fly, Leeds has all of the main transport links covered. And if the train is your main mode of transport we recommend nipping into Laynes to sample their range of hot beverages.
2. “The only thing that you absolutely have to know, is the location of the library.”
We’re book lovers, avid readers and word nerds so we agree with Mr Einstein. Thankfully Leeds has two incredible libraries in the city centre. The public library itself is a gorgeous historic building with great resources, but our favourite workspace when we’re out of the office is members’ only The Leeds Library on Commercial Street. Founded almost 250 years ago, there is no place more inspiring than one of the red velvet armchairs with a cup of tea at the side of you and the smell of books in the air. If you look closely, you’ll see our very own Lianne Marie is featured on the homepage!
3. We’re in good company
Leeds is the third-largest city in the UK with a population of 751,500 people and over 109,000 businesses. Whether you want to choose one of the many big corporate brands that do business here or support the thriving scene of indie companies that call Leeds home, there is a wealth of options to meet your needs.
4. We take our tea seriously in Yorkshire…
As you may have noticed by now (oh come on! InFusion… get it?), we’re powered mostly by large quantities of tea and Leeds is the ultimate destination for remote workers in need of free wifi and a caffeine fix. Whether you’re the collaborative type who doesn’t mind sharing elbow room at Mrs Atha’s or prefer to seek quiet calm and lavender eclairs at Just Grand Tea Room, there exists the perfect cafe workspace for you.
5. …But actually we’re not half bad at coffee either
After just five years of trading, North Star Coffee Roasters have over 30 independent cafes in Leeds serving up their beans or learning barista skills from their academy. Plus, the newest bean in the jar, Kronos, charges per minute not per cup so freelancers and mobile workers have a space which aims to be more flexible and responsive to changing working practices.
6. Need to Network?
From The Yorkshire Mafia to Futurelabs, Leeds has a thriving schedule of breakfast, lunch and evening networking events happening all around the city. Whether Leeds Chamber will fit your business model, or whether you’d prefer a safe space like Women in Business Network or Forward Ladies to support you in your business growth, there are no shortage of options for your industry. Then there’s Leeds Techhub who secured £2m of funding to provide new and existing digital businesses with access to 410 desks for co-working or meeting and provide finance and growth advice.
7. We’ve got culture licked
This month marked 100 days until our bid for the 2023 European Capital of Culture (#MakeLeeds2023) and with our vibrant, diverse community we have plenty of art, architecture, music, sport, film and television to be proud of. We’re host to both Northern Ballet and Opera North, The West Yorkshire Playhouse alone stages more productions than any other theatre outside London and that’s only one of the 6 theatres Leeds has to offer. With 10 years of Leeds Pride celebrating our LGBTQ community and 50 years of our West Indian Carnival (the longest running West Indian carnival in Europe) we’re one of the most inclusive cities in the UK.
8. Food glorious food
From street food to Michelin stars, the food and drink scene is Leeds famous for all the right reasons.
Leeds Indie Food was the UK’s first independent food festival and it’s certainly still the biggest, attracting 15,000 hungry people to our city each year. We also have amazing food attractions like Kirkgate Market – the largest indoor market in Europe which, along with Trinity Kitchen and the regular farmer’s markets in the city centre and surrounding areas, offers a wonderful platform to showcase local and national street food vendors.
9. We’re propping up the economy
4% of the UK’s economy relies on Leeds businesses. Our GVA (Gross Value Added) comes to a whopping £20bn and despite the sorry state of the overall UK economy, business in Leeds is standing strong and set to grow by over 17% in the next 10 years. You’re welcome.
10. We’re the future
Leeds is a top student destination, home to 3 Universities which service around 65,000 students. With this constant flow of new talent and our exceptionally high employment rates (95% of Leeds Trinity University graduates, 96% of University of Leeds graduates and 97% of Leeds Beckett University graduates are employed within 6 months of graduating) it’s no wonder that Leeds is where everyone wants to be.
Knowing our city is a bit like knowing our clients. The more we know about what’s happening the more we can shout about all the positive things happening here. The same goes for the people and businesses we work with; the more we understand the more we can help them achieve. For marketing communications support that focuses on objectives, plain speaking and getting things done, book a free review meeting with us.
Lianne Marie is a Digital Marketing specialist here at InFusion and Leeds born and bred. When she’s not on a one woman mission to help small businesses improve their customer relationships, she’s usually found Instagramming her lunch.