Why does video marketing need strategy?


You have a corporate video. Great. What are you doing with it, how are you going to make it work for your brand? These are just a few of the questions we ask when clients talk to us about video marketing. Our souls may belong to the written word but our smart business heads understand that video marketing is a huge opportunity for many businesses.

Video is no different to any other marketing campaign; strategy needs to underpin the process in order to give it shape, purpose and measurable goals. We help you create a strategy that gives you direction and drive to get the most out of your video marketing.

A strong script is a solid foundation

We often find the biggest tool in getting your video marketing right is a strong script. Like any marketing communication, video still has to convey a key message or messages and carry the audience through to taking action. We’ve written many scripts for corporate videos, animations, TV adverts, internal communications and trade shows.