Tag: public relations

Connecting sales and marketing with CRM

Connecting sales and marketing with CRM

We've all sat in those meetings where the sales department wants marketing to increase advertising spend to generate more leads. here's why the battle ...
What do your CRM and Twitter have in common?

What do your CRM and Twitter have in common?

Did you see my tweet the other day? No? Not surprising. Keeping up with the fast-paced world of Twitter can feel pretty overwhelming. Over 500m t ...
Why beautiful email marketing templates are a waste of time

Why beautiful email marketing templates are a waste of time

When was the last time you admired the beauty of an email template? Or took a moment to appreciate the design and colour palette? Say an email reache ...
Marketing the Boggy Mire of Sustainability

Marketing the Boggy Mire of Sustainability

Forget green, sustainability is actually brown. A great boggy mire of conflicting information, half-truths, selective truths, and out and out greenwas ...
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