Tag: measurement

Measurement is the metric of the moment

Measurement is the metric of the moment

When it comes to marketing, measurement is the metric of the moment. As businesses turn back to email marketing after the gloss of social media sell ...
Connecting sales and marketing with CRM

Connecting sales and marketing with CRM

We've all sat in those meetings where the sales department wants marketing to increase advertising spend to generate more leads. here's why the battle ...
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