Tag: CRM

Connecting sales and marketing with CRM

Connecting sales and marketing with CRM

We've all sat in those meetings where the sales department wants marketing to increase advertising spend to generate more leads. here's why the battle ...
Choosing the right CRM for your small business

Choosing the right CRM for your small business

For small businesses without a dedicated IT department or budget for software, Customer Relationship Management systems are often seen as a luxury rat ...
Making your CRM system work to create engaging marketing campaigns

Making your CRM system work to create engaging marketing campaigns

From a communications perspective, now that sales has become less transactional and more interactive, companies have the ability to take a macro view ...
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