Tag: Branding

Are your pictures worth a thousand words?

Are your pictures worth a thousand words?

We know that multimedia posts on Facebook and Twitter achieve 10 times more engagement than text based posts, but should you be widening your communic ...
Why beautiful email marketing templates are a waste of time

Why beautiful email marketing templates are a waste of time

When was the last time you admired the beauty of an email template? Or took a moment to appreciate the design and colour palette? Say an email reache ...
Hey Alexa, automate everything!

Hey Alexa, automate everything!

If watercoolers could talk, they would no doubt be wondering where this Alexa that every employee has been raving about since Christmas is sitting and ...
How our brand story can change the direction of yours

How our brand story can change the direction of yours

When InFusion began I had a rough idea of what I wanted the brand to look like and how I wanted it to be perceived. But achieving that didn't happen o ...
Are disgraced stars a golden opportunity for brands?

Are disgraced stars a golden opportunity for brands?

These days tainted famous people are dropped from sponsorship deals faster than your Twitter feed can refresh. The latest casualty, Maria Sharapova, h ...
Guest Blog on Content Marketing

Guest Blog on Content Marketing

Recently I was asked to guest blog for Lewis 360 on content marketing for the b2b and trade sector. It's an area I'm increasingly focusing on as it di ...
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