Tag: b2b content marketing

Are your pictures worth a thousand words?

Are your pictures worth a thousand words?

We know that multimedia posts on Facebook and Twitter achieve 10 times more engagement than text based posts, but should you be widening your communic ...
Why beautiful email marketing templates are a waste of time

Why beautiful email marketing templates are a waste of time

When was the last time you admired the beauty of an email template? Or took a moment to appreciate the design and colour palette? Say an email reache ...
Hey Alexa, automate everything!

Hey Alexa, automate everything!

If watercoolers could talk, they would no doubt be wondering where this Alexa that every employee has been raving about since Christmas is sitting and ...
The pull of a good feature article

The pull of a good feature article

Although a large amount of my work is now online, there are still times I get to see my words in page-turnable, smells-like-ink, made-with-paper magaz ...
Engaging email marketing with Worldpay

Engaging email marketing with Worldpay

Back in October I started a project on behalf of marketing automation company Force 24 for one of their biggest clients, Worldpay. The email marketing ...
Why content writers are like cat owners

Why content writers are like cat owners

As I watched the Christmas tree topple over, again, I thought about the lengths cat owners often go to to secure affection and those precious purrs an ...
The Challenges of Scripting

The Challenges of Scripting

Scripting is a key element of any video, it can also be one of the trickiest to nail. Recently I was asked to pull together a script for a product tha ...
Guest Blog on Content Marketing

Guest Blog on Content Marketing

Recently I was asked to guest blog for Lewis 360 on content marketing for the b2b and trade sector. It's an area I'm increasingly focusing on as it di ...
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