When InFusion first met Early Excellence, Head of Marketing Beth Thornton was just beginning to build her team whilst going through a re-brand.
We stepped to help bring the newly formed team up to speed, working at the same level and able to run their own email marketing campaigns independently of external support.
How did InFusion add value?
We identified that the current team had varied skill sets when it came to email marketing and developed a tailored coaching session to look at how Early Excellence could make the best use of Mailchimp; from overall communications strategies right down to the basic functionality of the system.
Understanding how to build an effective campaign
Our coaching sessions for Early Excellence covered the science of email marketing – from the subject lines to the spam score – and explained ways to customise the experience for each customer with personalised campaigns, automated emails and the segmentation of data.
Support right through to implementation
Delivering a lot of information in one session can be overwhelming, so to make sure Early Excellence felt confident implementing their new skills we provided a post-course support period. This gave the team the ability to access further guidance and feedback on the structure and content of their revised emails following implementation of what they’d learned.
Sending the right message
Training Early Excellence on the segmentation of data and clarity of message has enabled the marketing team to reach specific subscriber groups with relevant content and generate a significant (up to 50%) response rate.
Targeted, tailored and timely
Getting the right information to the right people at the right time is a huge part of email marketing success. If you’re struggling to generate click throughs that turn into conversions, or write content that resonates with your audience, we can help. From 1-2-1 or group training, to ongoing email marketing support, we work with you to achieve objectives and increase sales.