Recently I was asked to guest blog for Lewis 360 on content marketing for the b2b and trade sector. It's an area I'm increasingly focusing on as it di
Recently I was asked to guest blog for Lewis 360 on content marketing for the b2b and trade sector. It’s an area I’m increasingly focusing on as it differs slightly from content marketing for the consumer. It debunks the hype around content marketing, and shows that by taking a step back and making sure you follow some of the fundamentals of any PR or marketing campaign you can retain control and maximise the potential of any strategy.
If you’re considering embarking on a content strategy, or wondering just what the hell this content malarkey is all about, InFusion can help and advise you on what’s right for your business.
Meanwhile here’s my post on the Lewis360 blog: