Every 60 seconds on Facebook 136,000 photos are uploaded* and photo uploads total 350 million per day* but for every selfie that a person shares to Fa
Every 60 seconds on Facebook 136,000 photos are uploaded* and photo uploads total 350 million per day* but for every selfie that a person shares to Facebook, Twitter, Instagram or Snapchat, chances are that dozens were taken and left to languish within their device.
Moments was designed by the former Facebook Creative Labs to synchronise with the photographs on the device’s camera roll, collate them into albums based on the location they were taken (if your camera phone records EXIF data) and who they are of (using Facebook’s facial recognition feature if you have tagging enabled with the purpose of sharing these albums privately with other Moments users or directly to Facebook, Instagram, Snapchat etc.
Why do we need it? The digital journey of your photographs
Think about the last image that you shared. Did you select it from your camera roll or take it live via the sharing app? Are you sharing it privately via WhatsApp, Dropbox or Facebook messenger? Or publicly via Facebook, Instagram, Snapchat? Did you edit the image first? Add a filter? Create a collage or add some text to form a pithy meme?
Unlike the multitude of photo apps already available, the video intro to moments differentiates itself (from say Apple’s Shared Photo Streams) by astutely sharing the familiar scenario of one person gamely juggling various devices to take the same photograph at an event with Moments offered as the solution; take one photo and share it with everybody.
Any other benefits of Facebook Moments?
Somewhat ambitiously, it has also been suggested that as there is no limit on photo storage, Facebook Moments could be a viable method for users to back up their photos. After all, once the images are synchronised they remain within the application even once they have been deleted from the device but, given that the images within Moments are saved at a lower resolution to improve the speed and quality of the app, recovering lost images from Moments will not be as effective as using a dedicated cloud applications such as those offered by the likes of Amazon, Apple, Google and Yahoo.
What’s in it for Facebook?
In promoting Moments, which was officially launched in June 2015, Facebook began to notify users earlier this year that it would soon delete all previously synced photos (from the previous feature introduced in 2012) if they did not install Moments by July 7th. This approach was successful for Facebook when they removed Facebook chat and forced users to replace it with the Messenger app which propelled it to over 900 million users, rivalling WhatsApp’s 500 million users*. Creating a massively popular platform by leveraging its existing user base to drive adoption and attract new users that may not necessarily have had Facebook accounts before is what propelled Moments into the top free Android and iOS apps in the UK.
How can it improve my business?
The clue is in the name but Social Media is becoming an increasingly more collaborative method of promotion. Rather than rely on stock images or professional photoshoots, astute marketing professionals crowdsource “real” photos from customers and staff to build their posts on. Facebook Moments is a good method for your contacts to share their image databases and allow you to pick and choose whatever is relevant for sharing whether that’s from staff attending an event or just a candid snap of a customer enjoying a product.
Lianne Marie Mease specialises in Data Marketing and CRM at InFusion.
(*Source: The Social Skinny)