Did you see my tweet the other day? No? Not surprising. Keeping up with the fast-paced world of Twitter can feel pretty overwhelming. Over 500m t
Did you see my tweet the other day?
No? Not surprising. Keeping up with the fast-paced world of Twitter can feel pretty overwhelming. Over 500m tweets are sent every day and, depending on how many accounts your company follows, it can feel like most of those are clogging up your timeline and distracting you from the content you want to see.
Taking the lead from CRM tactics to improve communication on Twitter
Most businesses have a system in place to manage their customer relationships, it might be a simple excel spreadsheet or a complex database but with the same ultimate goal: to communicate more efficiently with our contact base by phone or email. So why not take the same structured approach to your Twitter interactions?
These days we are wising up to the fact that it’s the quality, not quantity, of people who provide good social media marketing returns, but even with relatively few contacts the best way to keep your timeline relevant is to categorise those follows with Twitter Lists. A Twitter list is a curated group of Twitter accounts which you can both create and subscribe to. You can create lists on any topic and make them public or private. Once you’ve created a list, or lists, all the recent tweets from those in that list or lists will be shown. This removes the ‘white noise’ and helps stop missing useful or valuable tweets from key Twitter contacts.
InFusion’s top tips to become a Twitter A-lister
Your social media strategy (what do you mean we don’t have one?) will help shape who, and how, you engage with on Twitter but here’s our top list suggestions to propel you towards becoming a Twitter A-lister.
- The ‘Promote’ List
Just as we have those who champion our business by retweeting us, there are those whom we want to champion by sharing their posts. Add them to a ‘to promote’ list and check it daily, it takes a few seconds to RT.
- The ‘Event’ list
Attending an event? Use the relevant hashtag as the list name and add delegates you want to meet or competitors you want to keep an eye out for. You don’t have to follow people to add them to a list, and you can make it a private list.
- ‘The ‘Inspired content’ list
Sometimes we see posts and tweets that are painful in their wit and genius. For those times you need a little inspiration keep a list of Tweeps who inspire you or whose tweets are positive for your sector (we don’t want to say ‘thought leaders’ but you get the idea).
- The ‘Media’ list
Brilliant to keep track of which journalist covers what in local and national news outlets, and gives you a great insight into what’s of interest to them. Just remember not to pitch on Twitter!
Another way to use Twitter lists is to align them with your existing CRM categories to better track prospects and clients. This is particularly useful if you engage with customers directly and want to closely track your brand reputation on social channels. Whether your CRM system is an unorganized collection of data or a working system we’re offering you a free audit during March. Send us an email with ‘audit my CRM in the subject and we’ll call you to set up a meeting.
Lianne Marie is InFusion’s Social Media and data specialist. If you can get her off Twitter for long enough she would love to talk to you about applying good CRM principles to Twitter over a brew.