Why is the energy industry stalling on social?
Recent events have intensified the discussion around value versus investment, strategy, and broadcast against engagement in social media for consumer and well-known brands, but in niche and specialist industries this […]
What I know as a trade PR specialist
Trade PR has been the dominant industry of my career, I’ve dabbled in consumer PR and supported third sector companies but trade has been my steady love. After almost 12 […]
Marketing the Boggy Mire of Sustainability
Forget green, sustainability is actually brown. A great boggy mire of conflicting information, half-truths, selective truths, and out and out greenwashing. One of my major issues with the wider adoption […]
Passivhaus: The Right Fit for UK Retrofit?
The Passivhaus seminars at this year’s Ecobuild show were standing room only, lending credence to argument that the methodology continues to form a significant part of the building process. I squeezed into […]