Category: email marketing

Measurement is the metric of the moment

Measurement is the metric of the moment

When it comes to marketing, measurement is the metric of the moment. As businesses turn back to email marketing after the gloss of social media sell ...
Connecting sales and marketing with CRM

Connecting sales and marketing with CRM

We've all sat in those meetings where the sales department wants marketing to increase advertising spend to generate more leads. here's why the battle ...
Choosing the right CRM for your small business

Choosing the right CRM for your small business

For small businesses without a dedicated IT department or budget for software, Customer Relationship Management systems are often seen as a luxury rat ...
The need to know facts on GDPR for small businesses

The need to know facts on GDPR for small businesses

We've been talking about GDPR for a few months now, we've mentioned it in our podcast and here on the blog. It's a big issue and many businesses still ...
Why beautiful email marketing templates are a waste of time

Why beautiful email marketing templates are a waste of time

When was the last time you admired the beauty of an email template? Or took a moment to appreciate the design and colour palette? Say an email reache ...
Imagine all the people, sharing all the world

Imagine all the people, sharing all the world

In 2016 research revealed that UK businesses lost a whopping £750 million each year as a result of poor time management. The figures broke the issues ...
Reconnect with email marketing in 2017

Reconnect with email marketing in 2017

Email Marketing is 40 times more effective for new customer acquisition than Facebook or Twitter. This may be surprising because although social medi ...
Making your CRM system work to create engaging marketing campaigns

Making your CRM system work to create engaging marketing campaigns

From a communications perspective, now that sales has become less transactional and more interactive, companies have the ability to take a macro view ...
What’s happening with InFusion PR in 2016?

What’s happening with InFusion PR in 2016?

2016 has been an incredible year so far for InFusion, it’s rare that I post company updates; as a rule I generally dislike the whole ‘how great am I/a ...
Understanding consent in e-marketing

Understanding consent in e-marketing

To opt-in or not to opt-in, that is the question. And a pretty serious one at that. I've noticed a spike in unsolicited marketing emails recently, mai ...
10 / 10 POSTS