I met James and Adam from Want Creative at a monthly networking event in Leeds and got chatting to them about the challenges of starting-up, getting y
I met James and Adam from Want Creative at a monthly networking event in Leeds and got chatting to them about the challenges of starting-up, getting your name and brand out there and general points on the benefits of tea and biscuits in the office environment.
A few weeks later James followed up, explaining that they were about to launch an updated website and were looking for some help with content. I arranged to go over to their Clayton office (with a promise of tea) to find out how they wanted to approach it.
Helpfully, James and Adam had put together a list of examples and references of styles they liked and had a very clear vision of what the tone of voice should be. Plus it was clear that their dedication to getting it right wasn’t limited to their own website – it ran through every project they worked on.
I often find that going into offices and chatting to the employees can be as, if not more, useful than a written brief. In small companies it’s often the people that hold the essence of the business and when you’re trying to convey something as intangible as essence in 500 words or less, spending time with the people who make the wheels turn every day and getting why they’re there and why it’s important to them can really open up the imaginative channels.
That was the case with Want Creative, listening to the story of how they started and seeing how far they’d come in what is a relatively short space of time formed a clear picture of how to present that enthusiasm in the Who, Why and What sections of the homepage
Whilst visually demonstrating their recent projects through images and links was second nature, Want Creative needed help explaining the process and how they achieved those results in web-friendly text.
This involved identifying the challenges a client’s brief had presented and conveying Want’s solution in a way that best showcased their creative thinking and design ability. This is where being selective in the case studies you choose to share is worthwhile. Consider projects that required the use of multiple skills, those which highlight a particular area you want to focus on, or those that sit in a target audience bracket. Think about what impression and key facts about your company, product or brand the person reading the case study is going to be left with, and what you want them to do with this new information.
In James and Adam’s situation, they had a good variety of projects that showed off their different areas of expertise and how they approached each job. Another element of significance to their case studies was the existence of results which backed up their work; data from website hits, increases in website enquiries, conversions from enquiries to sales.
This kind of supporting evidence adds extra support to case studies and is an important factor to consider when choosing which projects to showcase. For Adam and James, their website went live on schedule and with all the information potential clients might need to choose their design service.
Visit Want Creative’s website and see for yourself.