How public relations and marketing work together – a case study
Often seen as competing, overlapping or dominating, it’s fair to say that public relations and marketing are generally viewed as having a ‘difficult’ relationship. The reality though, is a somewhat […]
PR measurement strategies you need to consider
When we start working with a new client there are a few questions we always ask: 1) is the kettle on? 2) what are the objectives and goals? We ask […]
Why is the energy industry stalling on social?
Recent events have intensified the discussion around value versus investment, strategy, and broadcast against engagement in social media for consumer and well-known brands, but in niche and specialist industries this […]
Diversity in PR is depressing
Diversity in PR has been weighed, measured and found wanting. Our hard of hearing director has had enough. Between the CIPR’s latest State of the Profession report and the few […]
What did you miss while our site was down?
We were away for some time building the new site which meant we switched to LinkedIn articles whilst we were blog-less. If you’re not connected with us on LinkedIn our […]
What I know as a trade PR specialist
Trade PR has been the dominant industry of my career, I’ve dabbled in consumer PR and supported third sector companies but trade has been my steady love. After almost 12 […]