OUR ETHOS AND CULTURE

When founder, Sara Hawthorn, started InFusion she wanted to create a modern, flexible agency. One that responded smoothly to a changing industry, one which recognised and promoted healthy working practices, and one which valued staff and clients equally.

Rather than living to work and draining productivity levels through rigid frameworks, we choose to foster and promote the natural drive and passion of our staff through flexible working and the acceptance of shared responsibility.

This positive culture means when the pressure is on in a challenging situation all hands are on deck and committed to steering clients through the storm. And when that pressure eases and we return to calmer waters, we’re not tied to our emails or continually on call, which means our staff have a good work-life balance and our clients receive the service they expect from a professional public relations agency.


 

Managing Director at InFusion Comms


Sara Hawthorn – Founder and Managing Director

Sara Hawthorn is the founder of InFusion Comms. An extensive career in the media industry began at 17, and has included roles as a journalist, columnist, press officer, copywriter, and PR Manager – in both full-service agencies and in-house positions. Working in and gaining substantial experience and expertise in so many different areas of the media and creative sectors provided strong foundations for the creation of InFusion.

Key strengths: Being concise. Understanding client’s needs. Capturing the perfect tone of voice. Managing projects. Supplying tea for the team. Moments of genius with pun headlines.


data marketing specialist


Lianne Marie Mease – Client Delivery – Data Marketing Specialist

A communications specialist at heart, Lianne Marie excels at digital marketing. The ideal blend of analytical and creative thinker, she has implemented and redesigned CRM systems, analysed customer data to produce successful marketing campaigns and provided consultancy services for FTSE500 companies. She was using social media before it was even christened with the title and continues to use those skills to build social media and email marketing campaigns for InFusion’s clients. A keen blogger, Lianne has a vegetarian & vegan blog which has over 100,000 views.

Key Strengths: Digging through data to find hidden gems of information. Increasing click through rates from email to website. Generating positive outcomes from the tricky world of social media. Mastering new recipes and making mouths water.


Graphic Designer Leeds


Alison Hognet – Client Delivery – Graphic Design

A graphic designer with over 10 years’ agency and freelance experience, Alison has dealt with briefs ranging from the extreme to the sublime. Alison’s professionalism and addiction to problem solving is clear from the beginning buzz of a new brief to signing off amazing results, and all the hard work and relationship building which comes in between. She can find the best outcome for your needs on time and in budget, and has you covered whether you need a brochure, an infographic, a logo, a website or an eflyer.

Key strengths: Designs beautiful (and functional) things. Translating written or verbal briefs into memorable imagery. Loves creating work for print projects. Patience (particularly with toddlers). Bakes a bloomin’ good cake and can identify a motorbike at 50 paces.

John Baron Content Writer InFusion PR agency Leeds


John Baron – Content Writer

John is fanatical about local journalism and the news industry in general. A lecturer on journalism and digital media degree course, John has huge experience of the news industry, working in a variety of roles for local newspapers since starting his career as a trainee reporter at the Leeds Weekly News back in 1994. He also worked for The Guardian on their experimental online 'Local' project, which focussed on engagement, collaboration and council accountability. All of which has given him a distinct writing style and talent for telling a good tale.

Key strengths:

Telling stories, bringing what may seem to be dull information to life in different formats. Online and digital media fanatic. A keen gardener, he once grew a 14 ft tall sunflower and is particularly proud of his tomatoes.